If the reason for not adhering to the tomes of advice encapsulated in self-help books has anything to do with the jargon and exhausted, non-practicable wisdom such books generally abound in, then Who Stole My Mojo is the black sheep of the family and thank God for that!
Gary Bertwistle's book is a tangibly sincere effort to rejuvenate the lives of its readers through reasonable and realisable goals. The introductory note itself sets the tone of the book as a direct, motivational conversation in print. The author has also relegated a separate section at the back specifically meant for making notes, something he feels his readers will want to engage in post or even during reading. Bertwistle uses various synonyms to describe Mojo (a word that translates as 'magic charm' and whose origin lies in African folk culture) namely; verve, spark, zip, charm, energy, zing, pizzazz, punch, and passion but they all essentially refer to the extra drive one needs to transform "a good day into a great day" as he says. The concept is fluid and since it cuts across all professional and personal spheres of one's life is bound to strike a chord with people.
The author from the beginning itself emphasises the inevitable loss of Mojo at some point in time or other. Instead of claiming to guarantee all time success, he provides solutions that are substantiated with practical examples and personal anecdotes (incidents related to his friends and acquaintances) that contribute greatly in building authenticity. Each chapter is quite accessible and unfolds somewhat interesting approaches that initiate Pure Thinking or Raising The Roof (figuratively increasing one's potential) which may not be radically new but highlight a different perspective for viewing situations.
Who Stole My Mojo follows a loosely structured narrative where Bertwistle compiles information from the countless conferences that he has attended in his extensive career as a public speaker. He quotes 'inspiring' episodes from both celebrated books (such as Steven Covey's The Seven Habits of Highly Effective People) and Hollywood movies (barring Austin Powers) with equal ease and generally extrapolates simple lessons from them. In fact the spectrum of references covers a wide range including sports, travel, music and art among others. The writing is terse, effective and reflects the author's commitment to his purpose.
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