Published by: Businessworld Size: 19.2 (width) x 26 cms (height) Edition: Paperback Book price: Rs 199 Genre: Business/Education No. of pages: 210
This special issue features 16 case studies that were originally published in Businessworld magazine between December 2005 and November 2006. All the cases throw up perturbing ethical behaviour in organisations. Authored by Meera Seth, who has anchored Businessworld's case studies section since 1994, this book has a foreword by noted psychiatrist and mental health activist Achal Bhagat and an afterword by independent market strategy consultant Rama Bijapurkar. The centrepiece of this volume is a look at how young professionals -- doctors, lawyers, teachers, army men, entrepreneurs, film producers and managers -- from the length and breadth of the country react to ethical dilemmas. Reviewing their comments is organisational behaviour specialist Kaushik Gopal, who projects a view of India's ethical fibre when today's young take over the reins. Find out what the country will feel like ten years hence....
Author Intro:
Meera Seth has been writing the case studies for business world for over 14 years. Her research spans HR, sales, marketing, advertising and above all human behaviour - both organisational and consumer.
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Ethics & Manager
