Marketing Whitebook 2007-2008

BW Online

Marketing Whitebook 2007-2008 Published by: Businessworld Size: 8.5 (height) x 6 (width) Edition: Paperback Book price: Rs 400 Genre: Marketing/Business No. of pages: 326

This fourth edition packs in insightful views from the mandarins of the corporate world and subject experts. Valuable nuggets of the latest research-based data from Mckinsey Global Institute, The Knowledge Company the consumer insights division of Technopak, Internet and Mobile Association of India, IMRB International, Hansa Research Group, TAM Media Research and the Businessworld team take the reader through:

An Overview of India elucidating on how the shape of the income pyramid will change dramatically, aggregate consumption will quadruple over the next two decades, share of population in the 'deprived' class will drop by more than half by 2025 and 'globals' will become a major spending force.

The Rural Consumer highlights the transition from 'deprived' to 'aspiring' households, rural consumption growth and the purchase behaviour of non-urbanites.

Consumers and Markets talks about the changing spending patterns and share-of-wallet across socioeconomic classes.

Consumer Psychographics deals with the buying patterns of school goers, working singles, cautious planners and home makers.

Consumers and Media traces the growth of advertising in television, radio, print media and the vital role of Internet and mobile value-added services.

Indian Luxury Trends focuses on the spending patterns of the affluent consumer.
To top it all, Listings from exchange4media offer updated addresses of agencies related to advertising, direct marketing, public relations, events and promotions…