The SME Whitebook 2009-2010 Size: 5.83” (width) x 8.27” (height) Edition: Paperback Price: Rs 299/- Genre: Business No. of pages: 218pp
About the Book
BW’s SME Whitebook 2009-2010 covers salient trends and seeks solutions to common challenges faced by the SME sector. To cope with a rapidly changing market scenario and intense competition, SMEs need to form strategies to develop capacities and competencies, an effective method to assess customer needs and continually re-evaluate organizational functions. Moreover, clarity of vision is needed, which is a challenge for SME players.
BW’s SME Whitebook 2009-2010 is a book that every small and medium enterprise must buy as a ready reckoner – to refer in good times as well as difficult times. With a foreword from Kishore Biyani, CEO, Future Group, batting from the front foot for the latent entrepreneurial talent, the publication of this book is timely and fills in a much needed gap.
The book spans all aspects of an SME’s functioning, such as:
The importance of SMEs in the Indian economy and unique problems and opportunities faced by the sector
The major industry verticals where SMEs play a significant role, like apparel & textiles, automotive components, pharmaceuticals, ET and others
Identifying and finding customers, branding tips and cost-effective marketing methods for SMEs
Finding and retaining talent, sourcing specialised skills and training the workforce
Strategic planning tools to help SMEs anticipate uncertainties, increase competitiveness and build a realistic vision for the business
Operational efficiency tools and logistics solutions for SMEs
Policy initiatives to help SMEs
Technology in the form of new hardware and software solutions to improve efficiency and implement innovative business ideas
Financial planning for SMEs and some solutions to the age-old problem of credit, like credit ratings, risk mitigation and new financing avenue
New avenues like social and environmental entrepreneurship to work towards a sustainable future
This first edition has articles with research and analysis from several experts and leading organisations that are working with this sector, including the Ministry of Micro, Small and Medium Enterprises, UNIDO, Institute of Small Enterprises and Development (ISED), CII, ASSOCHAM, Dun & Bradstreet, Milagrow Business & Knowledge Solutions, IDC, NASSCOM, Gartner, Frost & Sullivan, McKinsey & Company, and others.
Also included a future roadmap for SME’s in India.......
Who should read the book:
BW’s SME Whitebook 2009-2010 will be the handbook that will answer questions about where the SME sector stands today and where it is likely to go in the future. For SME players, it will serve as a benchmark to evaluate performance and re-assess strategies. For economists, business people, managers and consumers alike, it will serve as a window into the SME universe, highlighting its relationships with other sections of the economy.
Praise For The SME Whitebook
The SME Whitebook is very well made and looks premium. The contents, graphics, colors, paper quality, browsability are all good. My whole hearted appreciation to ABP for coming out with something like this for the Industry. I also feel the book is priced right.
- Ramanan R., Marketing Manager, SMB & Brand Marketing, Lenovo India Pvt Ltd
The SME Whitebook 2009-2010” was very succinct and readable
- Bharat Wakhlu, Resident Director, Tata Services
I thoroughly enjoyed reading the book – the statistical compilations are phenomenon and are of great help to a foreign company like ours who are always keen to understand the market size and some of the potential challenges they face.
- Prantik Mazumdar, Consultant & Country Manager (India), StrategiCom
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The SME Whitebook 2009-2010
