1. Reading Aloud
(personalities/personalities)

...me out only in abridged forms. But now with more compressed audio formats such as MP3, Playaway, Windows Media audio, and direct iPod and iPhone downloads, publishers put out an entire book, word for ...

2. BOOK REVIEW: Cyburbia
(book_reviews/book_reviews)

...ents of the Soviet bloc. Prominently based out of California, this movement had a deep impact on the new media of that period and many of the activists then were later seen spending time with building...

3. Vendor Consolidation Will Prompt Revision Of Client Mix
(news_section/news_section)

...event, held in Chennai on 26 June, was represented by executives from companies such as HOV Services, PreMedia Global, TexTech International, 2AdPro, Amnet, Virtual Paper among others.   The ...

4. BOOK REVIEW: Dead On Time
(book_reviews/book_reviews)

... 399 BUY BORROW AVOID What do you get when you mix British political history, a megalomaniacal media baron, dollops of sex and a football match with tabloid-esque gossip and a motley cast of...

5. The Elephant In The Room: India
(Book Extracts/Book Extracts)

...y of them in new sectors such as special economic zones, aviation, and airport management, as well as in media, communications, real estate, and retail. The growing need for professionals with interna...

6. The Merchant Of Magic
(personalities/personalities)

...rges: I read one of Borges’ short stories in a science-fiction magazine when I was 20, and I immediately fell in love with his style and his universe. Later on, I discovered this short stor...

7. “As A Writer You Can't Be Self Indulgent”
(personalities/personalities)

...sensationalist school of journalism with the more serious, ‘ethical’ kind. There is a lot of media bashing that’ takes place now days. What is your take on this matter? Do you think ...

8. 'Indians Need To Be Unsentimental'
(personalities/personalities)

... minister. Desai speaks to Sanjitha Rao Chaini on his views on India's new government the UPA’s immediate tasks, learnings for an economist from the slowdown and his latest book. Excerpts: ...

9. How To Manage Urban India
(book_reviews/book_reviews)

...r smaller cities or towns. The 74th Amendment Act has not received the same amount of attention from media and academia as the 73rd Amendment Act that applies to rural areas. This is a little sur...

10. In The Customers’ Shoes
(personalities/personalities)

... has done a great job of trying to understand and connect with their customers. There are a host of new media companies that are really trying to connect with specific audiences within India. I...

11. Highlights Of The Game
(book_reviews/book_reviews)

... a compilation of facts and anecdotes about IPL 2008 that was covered to the point of saturation by the media. Yet, like the highlights of a good game that people watch despite knowing all the scor...

12. 'We Need A Change Of Mindset Among India's Leaders'
(personalities/personalities)

...be introduced in order to establish sustainable relations with countries particularly in India’s immediate neighbourhood. In an interview with Alokita Datta, the author shares his views on a ran...

13. Voyages Of Self Discovery
(personalities/personalities)

... end, it would be difficult to imagine a way forward. Considering the nature of your parentage and the media hype surrounding this book, most people may buy it in the hope of reading some controvers...

14. Mowing Down Market Myths
(personalities/personalities)

...after a crisis or an event. In an interview, Vines talks to BW Online’s Sanjitha Rao Chaini on the media’s role in contributing to market volatility, general guidelines on buying and selli...

15. The Narratology Of Balance Sheets
(book_reviews/book_reviews)

...overs strategies related to story-telling. The author explains why elements such as the use of different media, or the hiring of consultants, becomes important for the narrative. He quotes IBM, which ...

16. Discovering Delhi
(book_reviews/book_reviews)

...nd Northern Ireland. He was posted back to Delhi in 2002, and has remained there ever since. He now runs media training projects in the subcontinent for the BBC World Service Trust. He also works as a...

17. Walking The Walk
(personalities/personalities)

... London) so that he can chat with her about the stories of the day. Nowadays, Miller is involved in media training projects with the BBC World Service Trust and reviewing books for magazines. ...

18. Marketing Whitebook 2009-2010
(bwbooks&guide/bwbooks&guide)

... starts of with How India earns, spends and saves, then goes on to delve into the Healthcare, Retailing, Media and Entertainment, Asset Management and Life insurance sectors in India. There are compil...

19. Exploring India’s ITinerary
(book_reviews/book_reviews)

... Dinesh C. Sharma has reported on science, technology and environment for the national and international media since 1984. He has won the National Award for Outstanding Effort in Science and Technolog...

20. About Us
(footer/footer)

About UsBusinessworld is part of the ABP Group, one of India's largest media groups and the brand leader in eastern India. ABP also publishes Ananda Bazar Patrika, a widely popular Bengali daily, and

21. Marketing Whitebook 2007-2008
(bwbooks&guide/bwbooks&guide)

...on of Technopak, Internet and Mobile Association of India, IMRB International, Hansa Research Group, TAM Media Research and the Businessworld team take the reader through: An Overview of India eluci...

22. Decide To Lead
(bwbooks&guide/bwbooks&guide)

...rends focuses on the spending patterns of the affluent consumer. To top it all, Listings from exchange4media offer updated addresses of agencies related to advertising, direct marketing, public rela...

23. Getting An Earful
(personalities/personalities)

...to offer that service individually to the publisher. What lured you to this market? I come from a media background. I was working with a television company. And then I worked with Thomson Publi...

24. Apurva Purohit, Radio City
(reading_room/reading_room)

...e up the leadership ladder. One book everyone in your sector should pick up... Unfortunately the media and entertainment sector does not have too much written about it, though Vanita Kohli-Kha...

25. The God Of All Things
(personalities/personalities)

...'pop-literature'. This Delhi-based author, however, refuses to accept to be classified under these media-induced jargons. "Terms like pop-lit, chick-lit really don't matter," says Deva...

26. 18 Miles Of Books
(personalities/personalities)

...eing inside the largest second-hand bookshop in the world makes me feel, strangely, uncomfortable. One immediate reason for this could be the obnoxious bookshop assistant I had the misfortune of askin...

27. K.A. Parameswaran, Ebony Gautier
(reading_room/reading_room)

...ks? If not, do you plan to write in future? No, I have not written any books. There are no plans of immediately writing any book but in case I do write, it would be something related mainly to my f...

28. Disaster Management Guide For Brands
(book_reviews/book_reviews)

...ture of the current environment which nurtures 'aggressive social activism', increasing influence of new media and most importantly 'fully participating consumers who influence the product and brand d...

29. The Big Brother Of Television
(book_reviews/book_reviews)

...Me Ted certainly is that and more. The man who took his father's billboard business and turned it into a media empire surely tells his story with panache and style. He peppers it with entertaining quo...

30. Caught In The Blog Net
(book_reviews/book_reviews)

...out the optimal length. Karwal, founder of Milagrow Business and Knowledge Solutions and Chaturvedi, a media and marketing enthusiast, skilfully place blogging within the communications media landsc...